Gilles Villeneuve Victory Bottle
The Gilles Villeneuve Victory Bottle commemorates the time when Villeneuve stood atop the podium after his victory at the 1978 Canadian Grand Prix, and famously rejected the traditional magnum of champagne in favour of an oversize Labatt 50, a nod to the event’s official sponsor. We like to imagine that, had this bottle been available that day, he would’ve chosen it instead.
- Official Gilles Villeneuve product
A Toast to Victory
Gilles Villeneuve's win electrified Canadian fans, who had never seen a homegrown driver win in Montréal, and he instantly became a national hero. In a distinctly Canadian celebration, Villeneuve shook and sprayed an oversize beer bottle over his adoring countrymen.
Prime Minister Trudeau, who was present at the race and even waved a Ferrari flag at the fans, later said, "I feel warm in my heart for myself and also for Canada." The victory instilled a sense of national pride in Canadians, who were thrilled by their racing star's accomplishment on home soil.
Fearless Spirit — Gilles Villeneuve was known for his bold and sometimes reckless driving style, always pushing his car to the edge, even if it meant risking damage. Inside the cockpit, he drove on pure emotion, saying he never felt afraid because he couldn’t find his own limits on the track. For Gilles, racing was about always chasing that next boundary.
The legend continues
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