Gilles Villeneuve’s story isn’t just about speed or glory—it’s about heart, courage, and an unbreakable spirit. Our goal is to keep that full story alive and moving forward, to reclaim the legacy of a driver who inspired awe on and off the track. With every lap and every risk, Gilles made his mark, uniting fans with unforgettable moments and a passion for racing that still resonates today. Through this official brand and collection, we celebrate not just the legend, but the man behind the wheel—inviting new generations to discover why Gilles continues to mean so much, to so many.

This website is both an official tribute and a living archive—a place for memories, stories, and discovery. Here you’ll find exclusive apparel and curated collections, each piece shaped by storytelling and designed to capture the essence of Gilles: his daring approach, iconic races, and true love for motorsport. Whether you’re reliving a favorite moment or learning about Gilles for the first time, this is where fans—old and new—carry forward his legacy, together.