Two Montreal legends, one common memory
The city wins, the city inspires.
The Montreal Canadiens dominated the NHL and won their 20th Stanley Cups, cementing their dynasty.
Under a freezing sky, a legend is born.
During the very first Formula 1 Grand Prix held in Montreal, one of the coldest in the history of the championship, Gilles Villeneuve won his first career victory, at home, in front of his fans.A legendary figure in Canadian motorsports, Gilles Villeneuve remains a symbol of courage, instinct, and raw passion.
This collaboration felt inevitable.
On February 26, during Soirée Québécoise, that shared legacy finally came together through a collection that celebrates a city, its heroes, and the pride that connects them.
- 1977
- 1978
- 2026
CH x GV Collection
This collaboration affirms a shared desire to revive a legendary era when the city dominated, inspired, and imposed itself on the world stage.
Paying tribute to two legends who helped shape Montreal's collective memory and sporting identity.
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