Collection CH x GV

Two Montreal legends, one common memory

The Montreal Canadiens partner with GV27 to celebrate the legacy of Gilles Villeneuve

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Montreal is on a winning streak

The city wins, the city inspires.

Montreal holds its breath

Under a freezing sky, a legend is born.

Can you see the common thread?

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  • 1977
  • 1978
  • 2026

1978

During the very first Formula 1 Grand Prix held in Montreal, one of the coldest in the history of the championship, Gilles Villeneuve won his first career victory, at home, in front of his fans.

A legendary figure in Canadian motorsports, Gilles Villeneuve remains a symbol of courage, instinct, and raw passion.

A united Montreal

Gilles Villeneuve spent time with several players on the team, and iconic images show him wearing the famous tricolor tuque, a symbol of shared pride and a Montreal united behind its heroes.

The city on a winning streak

At the same time, the Montreal Canadiens dominated the NHL and won four consecutive Stanley Cups, cementing their dynasty.
This collaboration affirms a shared desire to revive a legendary era when the city dominated, inspired, and imposed itself on the world stage. Paying tribute to two legends who helped shape Montreal's collective memory and sporting identity.

Much more than a collaboration, it's a moment in history.

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